Well, G. Kasparov can show you the way to do it. Here is a real case from which you can draw all kind of lessons.
Imagine a well established Chess Federation, with a long and rich experience in the Chess scene, which happened to belong to an independent country, proud of its achievements, and particularly proud of of its recent fight for human rights and democracy. Imagine this country to be Tunisia.
This is what happened recently in Tunisia thanks to G. Kasparov: